fantasy 2008- 2009 nba bin selections that's worth a second look

1) wilson chandler sg
this guy deserves a spot in mike d'antoni's rotation. Have you seen his stats in preseason?

2) russell westbrook pg/sg
he is rookie but look at who he's up against- its erratic earl watson!
i think given more minutes, this guy's got promise.

3) brook lopez f/c
brook finds himself as the new starting center of the nets because boone is out with heart problems and swift is... well he is undependable as ever

4) spencer hawes c
brad miller's out for 5 games, making spencer a viable option with the kings with a very thin lineup. this team should bring back latrell sprewell or something, they sure need a boost.

5) etan thomas f/c
haywood's out. etan's was a double double machine for a time last year. now he can make it year long with haywood for a while, that is he stays healthy. expect your fg percentage to drop though.

the season starts tomorrow, the 29th. good luck

Mr. Dunkin

i've noticed that the new thematic campaign of Mr. Donuts is hinging on and is very darn close to dunkin donuts "pasalubong ng bayan" heritage. Mr. donuts now has the mag-uwi ng saya (bring home the happiness) tagline in their tvc campaign running for this quarter.

well dunkin's not doing anything. I guess they're kinda happy with their recent ad featuring a spoiled brat who won't share her doughnuts. This ad teaches the wrong values to children teaching them its ok to be bratty and not to share.

i'm sad to say this, but when it comes to brand directions, dunkin is still running around like a headless chicken. the brand should be clear whether what directions they're going to take. Unlike their competition, the brand needs a boost, a positive one.

Reboot, please.

rock on jb

tonight's the concert for jb at mag:net high street.
last i heard he has already snapped out of his coma and has been released from the hospital.
Now therapy begins.

Hope he gets well soon.

so far a lot of support and prayers have poured in.
thanks to all who loves the man.

tonight we're gonna rock for you.


this is a clip from the actual concert.
Imago sings a haunty version of Sundo

how to make people hate you in Fantasy NBA

hoard all the centers.
since most of them have double positions (F/C)

the upside: higher field goal percentage, great trade offers
the downside: let's face it most centers are poor free throw shooters
plus people will not invite you to the league next season.

but its a great strategy.
some jerks in one of my leagues have done this strategy.
hope it works, you greedy scrooges!

I hate Math therefore i'm a copywriter

The first time I saw this ad,
I said, "Wow, they made the client spend so much on a gatefold ad with just a mathematical equation." Now the buzz has spread to become shouts from really mad parents becasue of an advertising blunder.

Yes, I'm talking about the full page enfapro kid ad that came in the Phil. Daily Inquirer last Monday. That's Oct. 19, 2008.

The headline has the equation 9 +5 =14 with a gatefold flap covering 14.
When you open the flap there's another hidden equation 9 + 5 x 2 - (7×2) = 14.

Look, I may not be a genius. But there's a rule in math you do multiplication and division first (MDAS)

So when you solve the equation you get:

9 + 5 x 2 - 14 = 14

9 + 10 -14 =14

19- 14 =5! not 14


Now they came out with another ad to do damage control.
With a kid pretending to "solve" the equation and getting the right answer (5)

Haha! Great work! You just wasted 800,000 of the client's money.
And earned the backlash of hundreds of parents.
Not only is this getting the rounds in parent's blogs. They might switch to another brand.

Go ahead and blame the poor writer. Enfakid has been pushing "Genius" equation ads for years.
now they got a pr nightmare. Sheesh

This is the reason I became a copywriter. I didn't excel in math.







read more: http://aboutmyrecovery.com/2008/10/23/enfakid-milk-formula-does-not-make-you-smarter/

rock for JB

Jonathan Bangoy or JB is a senior copywriter at J Romero.
I've worked with him a few months there and I've seen his rise from an eager OJT to one of the most successful copywriters in the country. Unlike J. Romero alumni, he was a rising star and had achieved what we at that agency can only dream of - stardom. He was the Philippines official delegate for the Young Lions at Cannes, France this year. He even graced the cover of Adobo Magazien with his art director partner - Gigay.

Last September 29, he had a seizure and fell into a coma.
He is a father of 2, one a newborn.
He had been on respirator for 17 days and had already maxed out his health insurance.

His friends at the Advertising world are organizing a rock concert to raise funds for his family.
Titled Paper Scissors, Rock. The concert will feature different bands from advertising agencies pledging their support. Sandwich, one of the premier rock bands in the country is scheduled to perform. Moonstar88 and Imago is also performing.

The concert will be on October 28, 2008 at Mag:net High Street for 350 pesos.
Proceeds will go to JB's family.

We're all praying for his fast recovery. Last we heard he's already awake from his coma and was already starting to talk.

for tickets you can call Herbert Hernandez at 0920 9328675 or shu manalo 09175220501

how to get ideas

writer's block?
can't think of something?
get a grip, man.

here's the basics of of jim aitchison's cutting-edge advertising.
a surefire guide for the young and upcoming creative or the jaded and overfatigued writer alike.
whether you're doing a rush tvc, or even a breakneck print scam here's what the doctor ordered,

a) is there an idea in the name?
b) is there an idea in the packaging?
c) is there an idea in the logo?
d) how about where it will run?
e) what happens without the product?
f) what happens with the product?
g) how about with and without the product at the same time?

hope this helps.

its fantasy nba season!

if there's something i look forward to every october
its the start of the nba season and the fantasy nba.

to those who haven't played this, you'll never think stats are this fun.
how do u play it?

you join a league and play either head-to-head or rotisserie.
i prefer head-to-head.

Here's how you play it
you and others play "managers" of your own team.
of course, the bad boy attitude, the goodtime girls and the locker room antics doesn't come with the team. but they affect your team in a way.

You get a point guard, guard, shooting guard, small forward, forward, power forward, two centers and at least 2 utilities. Realtime stats of your players are compiled everyday based on actual NBA stats and you win by average at the end of the week. (Mondays in Manila)

You do your draft like the regular NBA season, you choose players from different teams.
Of course, you get the good ones and the unsung heroes. Of course, it doesn't stop there
because players might get injured, suspended, etc. which may affect your league.

I have played this game since 2003 and I haven't won yet.
Maybe I should start drafting Kobe Bryant.

Oh well, let the games begin.

crying over spilled melamine

some people will do anything for a profit.
and the recent melamine scare is solid proof.

i am really angry and disappointed why on earth
the people who added melamine is still out there.

they should be hanged. they don't have a conscience.
think about all those children who were victims of this mess.

I heard the CEO of Yili has already resigned. It's not enough, dude.
So many sick children have gone undocumented. These are the people
without a voice, and you poison their food.

God have mercy on your souls if you have one.

its the end of the world as we know it

First it was the oh-my-gas.
Then the milk contamination scare.
Then came the shocking Lehman Brothers bankruptcy.
Then the AIG stinker.
Then the economy's gone kaput.
Now global meltdown ensues.

Are we literally consuming the world? Or is it coming back to haunt us?

Let's face it. Money makes this world go round.
When the rich catch a cold. The people down below get stricken worse.
So the rich are trading down their hefty Ferraris,
the extravagant homes and the lavish lifestyle.
Time to tighten your Hermes leather belts.
Feel our pain. hahahaha

I never expected it to be this way.
I'm expecting either a hailstorm from heaven or a rain of fire.
but payback came dramatically from behind.

All this greed, all this avarice.
You deserve it.
It's poetic justice.

hey blockhead

haven't been writing much lately
actually been out much
not much dinners. yet i feel i'm feeling bloated.
and i'm running out of juice to write.
damn this writer's block.

nothing much has happened to my life.
i'm trying to be happy but deep inside i'm depressed as hell.
i turned another year older and i haven't achieved my plans for the year.
i'm deepshit scared of my future
is this frigging midlife crisis in advanced mode
i'm not even near my 40s yet.

i love my job but i'd welcome an agency change if it happens.
maybe a change of scenery would do wonders.

hey mr. destiny, i'm not giving giving up yet
so better spring a good one for me.

birthday blu

october 1

can't believe its already october.

this year was my worst birthday ever.
had a bad case of indigestion and probably a mild case of food poisoning
and i was vomiting "linda blair" style all day. i felt i lost 5 pounds!

it was a dark gloomy day indeed as it rained all day and i can't even get to work
on my sidelines even if it's a holiday.