writer's block?
can't think of something?
get a grip, man.
here's the basics of of jim aitchison's cutting-edge advertising.
a surefire guide for the young and upcoming creative or the jaded and overfatigued writer alike.
whether you're doing a rush tvc, or even a breakneck print scam here's what the doctor ordered,
a) is there an idea in the name?
b) is there an idea in the packaging?
c) is there an idea in the logo?
d) how about where it will run?
e) what happens without the product?
f) what happens with the product?
g) how about with and without the product at the same time?
hope this helps.
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