i've noticed that the new thematic campaign of Mr. Donuts is hinging on and is very darn close to dunkin donuts "pasalubong ng bayan" heritage. Mr. donuts now has the mag-uwi ng saya (bring home the happiness) tagline in their tvc campaign running for this quarter.
well dunkin's not doing anything. I guess they're kinda happy with their recent ad featuring a spoiled brat who won't share her doughnuts. This ad teaches the wrong values to children teaching them its ok to be bratty and not to share.
i'm sad to say this, but when it comes to brand directions, dunkin is still running around like a headless chicken. the brand should be clear whether what directions they're going to take. Unlike their competition, the brand needs a boost, a positive one.
Reboot, please.
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