Talk 'N Text has always shown the lighter side of life with their commercials.
For this spot, the focus is on a pregnant woman and her out-of-this-world requests of having her husband buy her fruits that are either not in season or simply impossible to find.
This commercial got rave reviews from Ms. Nanette Diyco of Businessworld, a respected figure in the advertising community. Yay! Go team!
You can view her article here:
Link: http://www.bworldonline.com/Weekender022208/main.php?id=marketing_diyco
Translation
CLIENT: TALK ’N TEXT
AGENCY: DRAFTFCB
MATERIAL: TV 30s 2008
TITLE: ANTICIPATING/ “LIHI”
WRITER: CHRIS ONG
Woman on CAM: If you make calls frequently
Get one that's really affordable.
Woman: Hello, Honey can you buy me some…
…twin bananas?
… green mangoes?
…atis (a local fruit that’s full of seeds) the SEEDLESS ones
…rambutan?
… watermelon?
Hon… macopa!
FVO: Good thing she’s using Talk ‘N Text Piso Minuto
15 pesos for 15 minutes! You can even call each other till you use up all the call time
Woman: Honey… Can I add something…
Husband: Honey.. fruit salad?
VO: Talk ‘N Text
Life gets lighter (affordable).
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