I've had the pleasure of doing the launch ads of Rack's almost 2 years ago. Rack's was a famous grill place a few years ago but they closed down and the people behind Shakey's bought the franchise and now it's back!
I was surprised the campaign still being used. The warpaint idea was inspired by the local barbecue stalls we used to frequent. The one doing the barbecue had charcoal marks on their faces after doing endless barbecues for the whole day. We just translated it to having a big appetite and that's it!
This one's a wraparound at SM Mall of Asia.
Agency: J Romero
ECD: Shu Manalo
Copy: Chris
Art: Lucas Luchico
1 comment:
Love Racks~
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