This is one TVC I'm really proud of.
Pro bono stuff for the 2006 Philippine elections.
The objective of the ad is to increase Vigilance during the election ballot counting.
We came up with the idea of people playing Pitik Bulag, a local version of Blind Man's Bluff.
The brief was only for a 15s but when the material came out it was overwhelming that we stretched it to 30s.
credits
Director: Paul Basinilio
Prod. House: Fat Lion
Agency: J Romero
Executive Creative Director: Shu Manalo
Copywriter: Chris Ong
Art Directors: Idol Paterno, Lucas Luchico
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