One of my first works as a copywriter was Fortune.
I did the jingle. In fact it was the first song I ever wrote.
I must have done something right because Fortune has established itself as
a mainstream brand and kept growing since.
In fact, I was elated to discover the power of song when I was commuting one day.
People inside the jeepney were singing along and humming to the jingle when it played on the radio.
I was totally floored. I wanted to blurt out "I wrote that! I wrote that!" But they might stone me. So I just grinned.
Oops they can't upload mp3's in this spot. I'll just send the file if you request it.
1 comment:
Do you still have the .mp3 of that ad?
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